About

SOFrank is founded by Tal Shay Frank, a creative entrepreneur with a background in the world of art, design and photography.

SOFrank develops, designs and executes (inter)national event concepts, stage design and décors. We translate the soul of a brand into unique custom made sceneries and atmospheres, all carefully tailored to our client’s visions, goals and target groups.
The event experiences of SOFrank inspire our clients and allow the audience to fully immerse itself into the brand’s story.

SOFrank values flexibility. We work with a large global network of young, creative and innovative individuals. For each project, we team up with the industry’s best professionals to ensure maximum impact. With our flexible creative service we make sure the client’s needs and wants are brought to life in the best way possible.

SO, let’s create your story…

Read here about Tal’s journey in Asia.

SOFrank Project Approach: From Concept to Completion

Every project begins with the development of an experiential concept tailored specifically to the clients’ needs. Based on the clients’ goals and target audience, we work closely with the agency to create a strategic and immersive experience. This collaborative approach ensures that the concept is perfectly aligned with the clients’ vision, and we integrate seamlessly with various divisions, such as marketing and strategy, to deliver a cohesive and impactful result.

At SOFrank, we specialize in creating impactful events, stage design and brand experiences. Our process is designed to guide you through every stage, from concept to completion:

Design Development: We transform your event’s briefing into a comprehensive design plan, including storyboards, branding books, 3D renderings, and technical décor drawings.

Client Choices: We offer flexibility in execution, allowing you to either self-build with our designs or let SOFrank manage the entire process.

Team Selection & Supplier Management: We carefully select local and global suppliers to ensure quality and cultural relevance. We handle all logistics, from team assembly to quality control.

On-Site Setup: Our team supervises the event setup, ensuring alignment with the design and brand experience.

Event Teardown: Post-event, we manage teardown and dismantling, ensuring efficiency and minimal disruption.

Brand Experience Delivery: We integrate your brand identity throughout the process to create a memorable and impactful experience.